How do you make a YouTube strategy?

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The likes of Instagram and Snapchat have presented a new way for brands to experiment with video, yet with 5bn videos being watched on its platform on a daily basis – YouTube is still the reigning king of visual content.

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3. Build a community

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7. Think about micro-moments

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How do you make a YouTube strategy?

How do you make a YouTube strategy?

The likes of Instagram and Snapchat have presented a new way for brands to experiment with video, yet with 5bn videos being watched on its platform on a daily basis – YouTube is still the reigning king of visual content.

The likes of Instagram and Snapchat have presented a new way for brands to experiment with video, yet with 5bn videos being watched on its platform on a daily basis – YouTube is still the reigning king of visual content.

3. Build a community

3. Build a community

2. Be consistent

2. Be consistent

1. Create lean-back content

1. Create lean-back content

4. Encourage action

4. Encourage action

7. Think about micro-moments

7. Think about micro-moments

6. Think mobile

6. Think mobile

5. Optimise for search

5. Optimise for search

8. Be wise with influencers

8. Be wise with influencers